What is the Culture for Business app?
Designed for business travelers and international managers, it allows the user to compare the personal cultural profile with all the countries included in the database. It provides users with detailed information on the differences across national cultures, including specific tips for meetings, management and negotiations.
The App is based on Fons Trompenaars’ Seven Dimension of Culture model and is supported by data on the cultures of over 140 countries.
What is the purpose?
To provide a better understanding of cultural differences, the reasons for cultural differences, and most importantly to increase uers’ cross-cultural management, communication and cooperation capabilities.
What makes the app unique?
Tips are dependent on delta between individual and country of choice scores.