4 R The PROCESS to follow for a long-term integration DILEMMA THINKINGThe MINDSET that generates value from competing demands THE 4 CORPORATE CULTURESThe DEEP DIVE into cultural archetypes to foster change 7 DIMENSIONSThe KEY to understanding cultural differences OUR MODELS 4R DT 4C 7D

OUR MODELS

The cornerstones of our approach are our models, developed by
Fons Trompenaars, Charles Hampden-Turner and Peter Woolliams.

An outstanding intellectual property supported by over 30 years of research
that makes our approach uniquely effective


4R Approach

“While most organization focus on recognizing cultural differences only (stereotypes), we try to help taking advantage of those differences.”

Fons Trompenaars

Dilemma Thinking

“All people face the same dilemmas. 
It’s the culture that half kills you."

Fons Trompenaars

4 Corporate Cultures

“Organizational culture is the end result of competing values fighting for preference”

Fons Trompenaars

7 Dimensions 
of Culture

“If you can’t measure something, 
you can’t control it”

Lord Kelvin, 1883